e-Liquid Flavors


Welcome to Victory Labs


Welcome to Victory Labs, home of Jerk it Juice, Montevallo, and Cereal Killer liquids. Born inside of Victory Vapors, a homegrown vape shop locally owned and operated here in Montevallo AL since 2012. We wanted to branch out and create our own brands of handcrafted e liquids with the nostalgic and whimsical themes that we love. We invite you to browse and enjoy our site and selection, and take this journey with us.


 “Soda Jerk.” is a moniker that was given to attendants of original soda fountains and coined in reference to the action of pulling the soda draft arm. The Soda Jerk was similar to a bartender, serving-up floats, phosphates, rickeys, and fancy sundaes. The origin and date of the phrase are unknown, but became very popular in the 20’s, 30’s and into the 50’s. The depression of the 20's and the years that followed were hard times for Americans making Soda fountains a friendly place where hard working Americans could enjoy their favorite soda or ice cream and escape the rigors of the day. It was also a great focal point for family gatherings and making memories. Today Jerk it Juice is bringing you some great nostalgic flavors to take you back to those times in our great history of true Americana. So come on over and jerk the handle and release that tasty juice.


Contact Us

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Victory Vapors

721 Middle St.

Montevallo, AL 35115

(205) 908-2539


408 20th Ave.

Tuscaloosa, AL 35401